About Why Be Ordinary? Marketing


Creating Extraordinary



Our signature belief is that creating extraordinary experiences is the foundation for all brand, marketing, and business activities. It is no longer enough for brands and businesses to just solve consumers problems, to succeed they must create a connection and lasting bond with the consumer. Brands and businesses must be authentic and earn consumers trust by proving they care about their needs, desires and wants.  They must create and deliver extraordinary and engaging experiences.

By reimagining the possible, and prioritizing authenticity, we help businesses and brands grow by staging extraordinary experiences.

We create clear and compelling brand strategies and experiences to engage employees, connect with consumers and drive BIG business results.  Founder and Chief Experience Officer, Kelly DiMascio, is a former Fortune 25 brand and marketing executive and has worked with numerous start-ups to create authentic, engaging brands that deliver extraordinary experiences.

Why Be Ordinary Marketing has deep experience working with a diverse range of companies and organizations – from consumer products to B2B, from start-ups, new brands, emerging brands to global brands and organizations.  We are uniquely qualified to provide authentic brand expertise, innovative marketing strategies, and powerful business solutions to help companies build great brands and deliver big revenue results.

Standout from the crowd —be unique, better, special.  Be Extraordinary!


How Can We Help You Be Extraordinary?

Is your brand extraordinary or could it use a little facelift? (it’s okay we all need a little help.)  We’ll work with you to refresh your brand in surprising and delightful ways.

Whether you need a virtual marketing manager, a virtual assistant, or someone to manage your social media, we’ve got you covered.

Need a new website, web refresh, SEO or digital campaign?  We can help.

It’s time to be extraordinary!

Let’s Chat —754.225.2044

Brand Marketing

Harness the power of your brand’s unique authentic voice & attract more consumers.  Extraordinary brands continually work to be Extraordinary.

Digital + Interactive Marketing

Trends on the web change quickly – if your sites more than a year or 2 old, chances are you need a little web TLC to be extraordinary today.

Business & Marketing Services

Every business large or small needs extraordinary collateral, sales funnels, and marketing programs.

Virtual Assistants

Need a Powerpoint for next weeks meeting?  Or need ongoing admin help?  We’ll match you with the perfect extraordinary assistant.

The Experience


The Marketing

New Product Go-to-Market Plan and Package Design

Fancy Food New Product Launch and PackagingCase Study   New Product Go-to-Market Strategy + Package Design + BrandingNew Product Go-to-market Strategy, Package design and Brand development Challenge: Develop a new brand to compete at a lower price point in the Asian...

New Product Launch Plan and Branding

Outdoor Lifestyle BrandingCase Study   New Product launch + BrandingOutdoor Lifestyle Brands – Online Marketing + Strategic Leadership Challenge Launch a new “hotel-type” property management system to outdoor hospitality and recreation providers Result – + 200%Revenue...

Brand Development Case Study

Outdoor Lifestyle Branding Case Study Brand Development Brand ID & Experience Design Challenge: Create a family of brand Identities for a collection of outdoor lifestyle brands. Challenge Create branding for a collection of consumer domain names, including...

Online Branding for Outdoor Lifestyle Sites

Outdoor Lifestyle Branding Case Study Online Branding Outdoor Lifestyle Brands – Online Marketing + Strategic Leadership Challenge Create continuity for a collection of outdoor lifestyle brands and industry partners. Result + 200% Revenue from Rebrand + Reimagining...

Culinary | Rebranding and Packaging

Culinary | Rebranding and Packaging. Identify the core elements of the brand and packaging that were working and evolve those elements that were not.

Construction Contractor Challenge | Grow Revenue

Challenge: CONSTRUCTION CONTRACTOR – GROW REVENUE. Establish a compelling competitive point of difference for a Contractor in a highly competitive market.

Manufacturing Challenge | Stop Share Erosion

Challenge: CONSTRUCTION CONTRACTOR – GROW REVENUE. Establish a compelling competitive point of difference for a Contractor in a highly competitive market.

Manufacturing Challenge | Event Marketing

Manufacturing Challenge | Event Marketing. Connect with primary consumer base through lifestyle relevant promotion – Country Music Tour

Kelly Dimascio

Chief Experience Officer & CEO

Former Fortune 25 executive and Experience Design Expert.

Kelly DiMascio

Kelly DiMascio

Seeker of Extraordinary, Explorer, Teacher, Coach, Experience Addict

The Work

Award-winning, extraordinary creative brand, and marketing solutions.

How can we help you?  Call today for a free consulting session or a brand and marketing Audit.


We answer our phones.

Branding & Strategic Marketing
Collateral & Marketing Services
Experience Design and Experience Marketing
Websites, SEO, Social Media & Digital Marketing
Virtual Assistants

Client List

Let’s create something extraordinary!
Say Hello!

Schedule a free brand and marketing audit.

Tell us how we can help.

Or just share your story.

Can’t wait for email – pick up the phone and give us a call – 754.225.2044

We’d love to help you find “your” extraordinary.


Let’s create something extraordinary!

Ready to be extraordinary? Call Us!

+1 754.225.2044

50% off all new web packages

Summer Special

50% off Website Projects

Yes! Sign me up for 50% off my website or blog project.

Welcome to the Family. We are so excited to get started building you an extraordinary Website or Blog. You'll be contacted within 24 hours, M-F 9 AM to 5 PM.

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