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News and musings about marketing, business, and trends.

New Product Go-to-Market Plan and Package Design

Fancy Food New Product Launch and PackagingCase Study   New Product Go-to-Market Strategy + Package Design + BrandingNew Product Go-to-market Strategy, Package design and Brand development Challenge: Develop a new brand to compete at a lower price point in the Asian...

Culinary | Rebranding and Packaging

Culinary | Rebranding and Packaging. Identify the core elements of the brand and packaging that were working and evolve those elements that were not.

Brand Development Case Study

Outdoor Lifestyle Branding Case Study Brand Development Brand ID & Experience Design Challenge: Create a family of brand Identities for a collection of outdoor lifestyle brands. Challenge Create branding for a collection of consumer domain names, including...

New Product Go-to-Market Plan and Package Design

Fancy Food New Product Launch and PackagingCase Study   New Product Go-to-Market Strategy + Package Design + BrandingNew Product Go-to-market Strategy, Package design and Brand development Challenge: Develop a new brand to compete at a lower price point in the Asian...

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New Product Launch Plan and Branding

Outdoor Lifestyle BrandingCase Study   New Product launch + BrandingOutdoor Lifestyle Brands – Online Marketing + Strategic Leadership Challenge Launch a new “hotel-type” property management system to outdoor hospitality and recreation providers Result – + 200%Revenue...

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Brand Development Case Study

Outdoor Lifestyle Branding Case Study Brand Development Brand ID & Experience Design Challenge: Create a family of brand Identities for a collection of outdoor lifestyle brands. Challenge Create branding for a collection of consumer domain names, including...

read more

Online Branding for Outdoor Lifestyle Sites

Outdoor Lifestyle Branding Case Study Online Branding Outdoor Lifestyle Brands – Online Marketing + Strategic Leadership Challenge Create continuity for a collection of outdoor lifestyle brands and industry partners. Result + 200% Revenue from Rebrand + Reimagining...

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