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News and musings about marketing, business, and trends.

New Product Go-to-Market Plan and Package Design

Fancy Food New Product Launch and PackagingCase Study   New Product Go-to-Market Strategy + Package Design + BrandingNew Product Go-to-market Strategy, Package design and Brand development Challenge: Develop a new brand to compete at a lower price point in the Asian...

Manufacturing Challenge | Event Marketing

Manufacturing Challenge | Event Marketing. Connect with primary consumer base through lifestyle relevant promotion – Country Music Tour

Online Branding for Outdoor Lifestyle Sites

Outdoor Lifestyle Branding Case Study Online Branding Outdoor Lifestyle Brands – Online Marketing + Strategic Leadership Challenge Create continuity for a collection of outdoor lifestyle brands and industry partners. Result + 200% Revenue from Rebrand + Reimagining...
New Product Go-to-Market Plan and Package Design

New Product Go-to-Market Plan and Package Design

Fancy Food New Product Launch and PackagingCase Study   New Product Go-to-Market Strategy + Package Design + BrandingNew Product Go-to-market Strategy, Package design and Brand development Challenge: Develop a new brand to compete at a lower price point in the Asian...

read more
New Product Launch Plan and Branding

New Product Launch Plan and Branding

Outdoor Lifestyle BrandingCase Study   New Product launch + BrandingOutdoor Lifestyle Brands – Online Marketing + Strategic Leadership Challenge Launch a new “hotel-type” property management system to outdoor hospitality and recreation providers Result – + 200%Revenue...

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Brand Development Case Study

Brand Development Case Study

Outdoor Lifestyle Branding Case Study Brand Development Brand ID & Experience Design Challenge: Create a family of brand Identities for a collection of outdoor lifestyle brands. Challenge Create branding for a collection of consumer domain names, including...

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Online Branding for Outdoor Lifestyle Sites

Online Branding for Outdoor Lifestyle Sites

Outdoor Lifestyle Branding Case Study Online Branding Outdoor Lifestyle Brands – Online Marketing + Strategic Leadership Challenge Create continuity for a collection of outdoor lifestyle brands and industry partners. Result + 200% Revenue from Rebrand + Reimagining...

read more

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