Case Studies
From Ordinary to Extraordinary

Create a Signature Experience for Construction Contractor
Challenge: Grow Revenue.
Result – Increased Revenue by 250% and establish a competitive point of difference.
Product and Brand Development
Challenge: Reverse share erosion by evolving brand positioning to connect with consumers.
Result – Increased Sales, Share + Profit


Manufacturing
Manufacturing Challenge | Event Marketing. Connect with primary consumer base through lifestyle relevant promotion – Country Music Tour.
Brand Development and Repositioning
Create Brand Identities for a Portfolio of Outdoor Recreation, Hospitality, and Camping brands.


Online Leisure Lifestyle Brands
Create continuity for a collection of outdoor lifestyle brands and their industry partners.
Reservation System
Launch a new “hotel-type” property management system to outdoor hospitality and recreation providers

New Product Launch | Culinary
New Product Go-to-market Strategy + Package Design + Brand ID
Challenge – Develop a new brand to compete at a lower price point in the Asian Specialty Food category for grocery


Rebranding & New Package Design
Challenge – chinablue culinary re-brand, repackaging, and line extensions.